Using data-driven insights and strategic frameworks, I create transformational value for companies & non-profit organizations
Using data-driven insights and strategic frameworks, I create transformational value for companies & non-profit organizations
With a career spanning 15+ years, Amy has worked worked in both the domestic and international B2B technology market with experience from small, VC-backed startups to global Fortune 500 corporations.
New advances in Artificial Intelligence (AI) and Data Visualization are shifting the paradigm of business. These tools have enhanced our understanding of how markets develop, connect and proliferate. With the power to ‘shape’ markets, these tools are the future. They will help us derive, not just information or statistics, but expose meaning and connections.
The concept of identity encompasses the values people hold, which dictate the choices the choices they make. It is the ‘who we are’ that underpins and guides the ‘what we do’.
Creating an organization's Identity Compass, delivers the touchstone for consistent and cohesive near and long-term strategies.
Without it, you are in ‘organizational drift’ leading to lost revenue, market share and even the loss of the organization itself.
A well-designed marketing architecture can help an organization align its strategy to reach its target market more effectively, generate leads, and increase sales.
Comprising a series of integrated marketing frameworks an organization can create a clear process and consistent methodology to deliver action-oriented outcomes.
By applying the M.A.P System™ organizations gain the ability to thrive in unpredictable and volatile environments.
My technology background spans a variety of enterprise technologies such as Cloud/Virtualization, Software Defined Networking, Cyber Security and Machine Learning/AI.
Within those areas I have worked on everything from product development to sales. Specifically, I have experience developing strategy, branding, product & portfolio positioning, market narratives and integrated go-to-market plans and content for companies such as 3Com, HP, Dell and Cisco Systems.
Additionally , I have spent much of my career working across departments and geographies achieving a successful track record of bring people and teams together to deliver on organizational goals and priorities.
After earning a BA in French from Southern Methodist University, I moved to Paris to attend Parsons School of Design and study photography.
Ultimately, I move to the UK to pursue an MA in Public Relations from Manchester Metropolitan University - and begin my career journey.
Ultimately, I am a life-long learner. When I'm not looking for new paradigms to solve BHBP's (Big Hairy Business Problems) or create content based on my personal research, I enjoy working for non-profit organizations, including as a board member. Not only do I get to give back, but I continue to learn & grow from meeting new people and experiencing new environments.
Cameron – Versatile Sales Enablement Leader
I am a pioneering Business Executive with 15+ years of experience with an extensive background in domestic and international B2B technology markets. I have worked for both small, VC-backed startups and global corporations.
Whatever the environment, I am passionate about creating exponential value through transformational insights and innovation, developing hi-performance teams and creating data-driven, authentic, market-centric organizational identities and narratives. When not reading and learning about all things brain & biology related, I enjoy diving into the areas of sustainability, regenerative systems and longevity. And, at the end of a long day I like wind down with a good book!
I am an avid photographer and traveller who loves to capture the beauty of the world through my lens. One of my favorite things about traveling is exploring the local cuisine. I love to try new foods and learn about the culture and history behind them.
However, my latest work has been to raise the awareness of food waste and sustainability more broadly through my Noughts & Crosses newsletter.
While living in the UK, I served as Board Chair, helping to establish Medlock Care Club that provided subsidized after-school childcare in the economically deprived Brunswick & Ardwick areas of Manchester - enabling parents to engage in full-time employment opportunities.
In the US, I served as chair on the board of The 5C’s Academy, a non-profit dedicated to providing all elementary school-aged children, regardless of social/economic background, the opportunity for, and a comprehensive pathway to, computer science fluency.
Most recently, I have worked with The Discovery School of Jacksonville helping to establish a sustainability focused group actively looking at Food Waste Prevention and the Sustainable Classroom.
If you have any questions or would like to collaborate on a project, feel free to contact me via email or social media. I am always open to new opportunities and collaborations.